Word: gettings
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Dates: during 1990-1999
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Global auctions are the kind of ideal market Adam Smith could only have dreamed of. Sellers are, at least in theory, guaranteed a price that isn't too low: they get to sell to the highest bidder anywhere in the world. And buyers are assured the price isn't too high because they get to choose the lowest one being offered by any seller in the world. Location becomes unimportant. You're not penalized for being a seller stuck in low-traffic, low-price Bismarck or a buyer shopping in high-cost Manhattan. Auctions also minimize transaction costs ("friction...
...traditional media coronation for a Silicon Valley wunderkind--he stepped aside in favor of onetime Hasbro exec Meg Whitman. "I've obviously tried to push her to the forefront," he says. "Meg's the public face of the company." Omidyar moved to France in part to get in touch with his roots--he was born in Paris and lived there until he was six. But he's also working on eBay's expansion plans, making regular visits to the company's London and Berlin offices to give advice and plot strategy...
...community angle is one that eBay executives work hard to promote. Users find electronic newsletters catering to their obsessive interests, visit chat rooms where buyers and sellers can get acquainted and swap tips, drop in at a cafe where they can catch up on the latest community news. Everywhere you turn--or click--you find the chipper, boosterish tone of a small-town newspaper--that is, a small-town paper with almost 8 million writers and readers...
Economists get dizzy thinking about this. It is all so scalable. Add a few servers, a dozen more Web pages, a couple more customer-service reps, run your traffic up another digit, expand into new product lines and sell a hundred thousand more books or CDs or power tools. This kind of growth--Internet gurus like David Wetherell, enthralled by the mathematics of community, call it viral growth--defies conventional valuation and makes the usual measure of retailing--same-store sales, sales per square foot--seem like roman numerals or the abacus, relics of another...
Certainly, off-line merchants did their best to get rid of us. We've been going to the same malls with the same stores for a generation now, sipping Orange Juliuses as we wade past the Limited on the way to the food court. If you were cool, if you "got it," you shopped online: it was convenient, it was competitively priced, it was fun. Web retailers like Amazon could even engage the intellect, making recommendations and offering a venue for shared literary criticism. When was the last time a salesclerk offered that kind of guidance? "People are more...