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Word: gherardi (lookup in dictionary) (lookup stats)
Dates: during 1980-1989
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Usage:

...himself behind a pair in Risky Business in 1983. As a result, says Paul Brickman, the movie's writerdirector, kids are buying attitude, a "street-bad kind of look." In 1981 Bausch & Lomb produced 18,000 Wayfarers. This year the company expects to sell 600,000. Notes Gai Gherardi, co-owner of Los Angeles' posh 1.a. Eyeworks: "When a kid comes in here, he's buying that '50s mystique, that uniform. If he wants to be cool, he'll buy a Wayfarer...

Author: /time Magazine | Title: Living: Status in the Shading Game | 7/23/1984 | See Source »

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