Word: ghias
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...drum up interest in the new, low-priced Dart series that Dodge will introduce this fall, Chrysler Corp. unveiled an "idea" Dart built by Italy's Ghia, with obvious adaptation of Dodge lines. The crisply styled, U.S.-built, front-engine Dart will bear an overall resemblance to its Italian forerunner but will downplay Ghia's racing-car motif for the sake of greater passenger comfort...
VOLKSWAGEN, which will turn out its 1,000,000th postwar car next month, is going into the middle-class market with a new de luxe model. Instead of the familiar, beetlelike lines, Volkswagen's Ghia Coupé car will have low, sporty lines, look something like Italy's swank ($3,500 and up) Alfa Romeo. Price: $1,785 in Germany...
...compete with Lincoln and Cadillac in the top-priced field, Chrysler has added a brand-new luxury car. The new Imperial will be entirely different from standard Chryslers, look like the experimental Ghia sports car (TIME, Nov. 16, 1953) built in Italy with low continental lines, have a pair of striking tail lights perched atop the rear fenders...
...view in Detroit went two new experimental cars, the DeSoto Adventurer and the Dodge Firearrow, both designed by Chrysler and hand-built by Italian Bodymaker Ghia. The DeSoto is much like Chrysler's D'Elegance coupé, also hand built by Italy's Ghia, which was first shown last year-a simple, squarish grille, sweeping lines, and not too much cluttering chromium trim. But the Dodge is a brand-new car. Designed as a two-place sports car, it hugs the road like a lizard, features four headlights and a horizontal, propellerlike rub rail sweeping entirely around...
...process, mysteriously labeled X2, which it claims will make rayon wear twice as long, resist shrinking, wrinkling, yellowing and harmful effects of some laundry bleaches. ¶Chrysler Corp. rolled out a sleek blue, six-passenger experimental sport car, whose hard-top body was made by Italy's Carrazzeria Ghia. Built on a 125-inch wheelbase (v. 145-2-for Chrysler Crown Imperials), the low-slung "K-310" is 18 ft. 4½ in. overall. It has the same basic engine as the Imperial, but horsepower has been stepped up from 180 to 310; the car can do 150 m.p.h...