Word: ghislain
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Dates: during 2000-2009
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COVER: Photograph by Ghislain & Marie David de Lossy/Getty Images
...have a Brioni tag hanging off his tux. But the firms hope for gilt by association--and the chance to slap a 007 seal of approval on their ads. Bollinger champagne can freshen its traditional image with the help of the "debonair and charming James Bond," says president Ghislain de Montgolfier. "What could be more stylishly up-to-date...