Word: ghosn
(lookup in dictionary)
(lookup stats)
Dates: all
Sort By: most recent first
(reverse)
Nissan's strategy, championed by turnaround CEO Carlos Ghosn, exemplifies the latest transplant wave: a direct assault on Detroit's most profitable models. The Titan was designed by a California-based team of mostly Americans, who Nissan thought could best understand the U.S. truck crowd's preferences. About 85% of the Titan's components come from U.S. suppliers. And it will be built in the pickup-loving South, which Nissan hopes will add credibility. Says Ghosn (pronounced Goan): "The market is sensitive to the fact that this product is assembled...
...Japan with his wife and two sons, proved adept at turning around an entrenched Japanese bureaucracy. Under his direction, Mazda was transformed from a floundering money loser to an automaker with net income of $66 million in its past fiscal year. Analysts hailed Fields as the next Carlos Ghosn--the executive who led Nissan's dramatic turnaround. Fields' bosses at Ford, which owns a controlling stake in Mazda, were so impressed that they handed him a bigger job: turbocharging Ford's troubled Premier Automotive Group (PAG), made up of Aston Martin, Jaguar, Land Rover and Volvo...
...November Lutz brought in an outside consultant to help fix the design process. But mainly he has simply let it be known that the designers are now in charge. That approach has worked famously well at newly revived Nissan, where one of CEO Carlos Ghosn's first turnaround maneuvers was to take designers out from under the arm of engineering. "You have to unleash the creativity," says Ghosn. "Otherwise, you are dead...
...CARLOS GHOSN They said a foreign CEO could never survive the insular culture of Japanese business. Then this quintessential global leader--born in Brazil of Lebanese parents and educated in France--was dispatched by Renault to rescue its stake in NISSAN. Ghosn, 47, briskly closed plants, shed workers, hired stylish new auto designers--and took the company from a $5.6 billion loss in 2000 to this year's $2.5 billion profit. Ghosn's methods are openly copied, the story of Nissan's revival is a best seller in Japan, and Ghosn was named that country's "Father of the Year...
...always murenai," observes political commentator Nobuhiko Shima, "outside the group. He always went his own way. Now, in Japan, outsiders are respected. It's a big change." Entrepreneurial tycoon Masayoshi Son is Korean; Nissan fix-it man Carlos Ghosn is Brazilian. Both have successfully challenged the traditional rules of Japanese business. "It is the time for the outsiders in Japan," says Shima...