Word: ghosn
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Dates: during 2001-2001
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...CARLOS GHOSN Nissan...
...Brazilian-born Ghosn is widely admired for his revival of Nissan. Lately he's a fashion role model for Japanese executives. The stocky, thin-haired CEO doesn't look like GQ material. But profiles in Japanese media have focused as much on his dark, stylishly tailored suits, colorful ties and rimless eyewear as on his management skills. Masakatsu Ochiai, a Tokyo fashion writer, says traditionally staid Japanese businessmen think that "if they can dress like Ghosn, they will be like...
...thing, however, is certain: Ghosn won't let his troops quit on him. His relentless energy keeps his managers focused, if exhausted. For the rest of the company, he uses intermittent whistle-stop tours of factories and dealerships to keep driving home his gospel of "change...or else." As Ghosn commented to dealer-manager Yamano recently through his ever-present interpreter (he is diligent about his weekly Japanese lessons, but Ghosn depends on interpreters), "Your results show a loss. We want to know first, why? And second, what are you going to do about...
...Yamano. His stammering attempt at an answer prompted only an irritated sigh. "This is your responsibility," snapped Ghosn. "Brainstorm. Discuss. You will be held accountable for this...
Indeed. Accountability is the watchword at a company that two years ago nearly failed for lack of it. And while this week's auto-show debut may offer an uplifting break in an otherwise grindingly difficult quest, Ghosn doesn't have time to stop and savor success. "If you're coming from hell," he says, "then purgatory doesn't look too bad." If the Z takes off, then at least maybe Ghosn can start thinking about heaven...