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...playing Yu-Gi-Oh, the game that has replaced Pokémon as Japan's No. 1 fad and is expected soon to enter the global lexicon. Yu-Gi-Oh, which means "King of Games," stars a seemingly normal boy named Yugi who gains extraordinary powers when playing a card game. The boom began when it was introduced as a plot twist in the Yu-Gi-Oh manga-comic series, which then spawned an actual card game, as well as Game Boy and PlayStation software, an animated TV show, action figures, pencil boxes and countless other money-sucking doodads...
Hiroaki, an outspoken eight-year-old, has gathered two other Yu-Gi-Oh freaks at his family's condo in Chiba to challenge me in electronic battle. By wiring our Game Boys together with a cable, we assess one another's "cards" and send our own characters off to war. Each of the 700-some characters has unique traits and powers, which are rated by points. Illusionist No-Face, for instance, is a magician who can instantly shift appearances. His 1,200 points of offensive strength are no match for the 1,400 of the Mecha-Falcon, but the magic...
Kazuki Takahashi, the creator of the comic series, and games producer Konami appear to be following the Pokémon formula to fuel the Yu-Gi-Oh craze. Like Pokémon, the animated TV show brings the characters and plot twists to life. Like Pokémon, Yu-Gi-Oh demands careful strategy to decide which cards to pit against one another. Because you need 40 cards to play the game (players download characters into a Game Boy by inserting the codes printed on real cards), it also plays to kids' penchant for collecting. And though the Game...
...Gi-Oh is not such a hit with parents. Nearly everyone likes Pokémon's cute figures, but Yu-Gi-Oh's dark story lines, leggy girls and terrifying monsters make Satomi Namikata, Hiroaki's mother, cringe. As her young daughter hugs a talking Pikachu, the best-recognized Pokémon character, mom frets: "The rules are so complicated and the drawings so scary that I'm sure Yu-Gi-Oh is meant for teenagers...
Which is exactly why younger boys love it. The craze isn't limited to fad-mad Tokyo; in a large toy store on the southern island of Shikoku, every Yu-Gi-Oh card and Yu-Gi-Oh Game Boy game is sold out. "I get swarms of kids from the elementary school next door," says Mitsuaki Muraoka, the shop's manager. "On weekends, parents come in with pieces of paper on which they've written the word yu-gi-oh." Since Konami introduced them in 1999, the company has sold 3.5 billion cards; 7 million computer games have been sold...