Word: giannino
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Dates: during 1960-1969
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...chiefly for his exemplary treatment of his workers, Count Gaetano has five sons to carry on his title and the family business: Vittorio Emanuele, 40, a Liberal Deputy; Umberto, 36, who runs the farms; Paolo, 32, a sales executive with the retail outlets; Pietro, 25. a law student, and Giannino, 34, who has been handed the prize assignment-running the textile company. As a youth, handsome, soft-spoken Giannino became an Italian national hero by twice (in 1950 and 1953) winning the Mille Miglia road race. Says Giannino: "Racing was a good preparation for the future...
...Moon Race. Giannino steers the textile company as deftly as he did his Ferraris. Though he has raised wages 250% since taking over in 1958, he has automated so rapidly that increased productivity has offset higher labor costs. As a result of more efficient methods, Giannino this year will eliminate 1,000 of the 8,000 jobs in the Valdagno mill. To keep from firing anyone, he will shift the displaced workers to new Marzotto plants near by, where blankets and high-fashion clothes will be turned...
Like his father, Giannino feels responsible for providing more than just jobs. "My father gave our people material assistance," he says. "I want to give them intellectual assistance." He has organized an Incontro Club that sends Valdagno's citizens on trips abroad at prices they can afford. Last year 84 workers toured Russia ; this year tours are planned to Sweden, the Balkans and the U.S. The Valdagno travelers, armed with tape recorders, meet local workers, visit their plants and homes. Cost to the average worker for a 14-day trip to the U.S. : $150. The Marzottos make...
...counter charges that his firm is meddling in Congolese politics. More important, with European workers now earning better wages, their employers are finding that their best market is at home, increasingly aim for greater volume at lower markups and strive to meet mass tastes. Onetime racing driver Count Giannino Marzotto, managing director of Italy's biggest textile firm, daringly steered his family-owned company into ready-to-wear clothes despite warnings that he was bound to fail, has succeeded so grandly that he now oversees a thriving chain of 20 inexpensive-clothing stores throughout Italy...
...Piazza del Duomo rises the bedlam that only Italian traffic can generate. In front of the cathedral's stately bronze doors Milan is digging an entrance for its new subway. Everywhere Milanese businessmen move at dogtrot pace in a furious pursuit of profits, and lavish restaurants, such as Giannino, have geared their cuisine and prices to help them spend...