Word: giant
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Dates: during 1990-1999
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Harvard on the other hand had rolled through its Ivy League schedule, winning 18 of 20 games against league opponents, and had played the role of giant-killer against ranked opponents Miami and UMass...
...corporate manifestation of that warrior spirit is Oracle, the software-and-consulting giant Ellison has built over the past 20 years. Oracle enjoys a virtual hammerlock in the immensely profitable business of organizing and storing information in electronic databases. In the past fiscal year the firm squeezed more than $600 million in profits from revenues of $4.2 billion by helping firms like Pacific Bell and American Airlines track billing records and airline reservations. The company's market value is $28 billion--more than that of Time Warner or H.J. Heinz--and it has enjoyed better than a 30% annual growth...
...Harvard starters about beating UMass, however, and giant-killing isn't on their minds...
IMAGE BUILDERS The third tier contains the most companies, and they number in the hundreds, and possibly thousands, of firms. This is the level of pure-cause marketing, where a company is apt to adopt a cause as a way to brighten its own corporate image. For example, insurance giant Prudential, battered by years of negative publicity surrounding its agents' sales practices, last year began sponsoring a national youth-volunteerism campaign. Spokesman Robert DeFillippo acknowledges that the campaign is helping rebuild Prudential's image. But "you can't tie them directly," he says. "We're 120 years old and have...
...small decision for Brown women turned into a giant one for womankind last week. On April 21, a phone call brought some very good news to Stern, now an investment banker in Baltimore, Maryland. The call was from Lynette Labinger, an attorney representing the women. Labinger told Stern that the U.S. Supreme Court would let stand a lower-court ruling that Brown was in violation of Title IX. "I was ecstatic," says Stern. "After six years, it was finally over. It shows that universities can't ignore women in sports...