Word: giant
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Dates: during 1990-1999
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...fairy godmother turned out to be Seaboard Corp., a giant of agribusiness with headquarters in Merriam, Kans., and controlled out of Chestnut Hill, Mass. Seaboard officials announced that they would restart the shuttered pork-processing plant that had once been the town's largest employer--if the city offered a little help. Albert Lea responded by giving Seaboard a $2.9 million low-interest loan and a special deal on its sewer bill and grading and paving parking lots for employees. And before long, the plant reopened, and several hundred workers were back...
More recently, Tickle Me Elmo tested fairly well in the slew of kid-judged contests held every year (Family Fun magazine, Duracell batteries, and CBS all sponsor such tests, involving thousands of children across the nation). But Tyco, the Mattel-owned manufacturer, didn't expect it to become a giant seller. Then Rosie O'Donnell tickled Elmo on her show, and demand exploded. Once again, scarcity inspired collectors, reporters discovered a "hot" story, and your kid bawled his eyes out two years ago because Santa couldn't find Elmo before Christmas morn...
...beneath a child's bed. DreamWorks is hoping for Antz-size success with Shrek, set for 2000 and featuring an ogre who pines for a beauty (some things never change). Universal is working on a Frankenstein project with CGI pioneer Industrial Light & Magic. Warner Bros. is readying The Iron Giant, about a machine that befriends a boy in 1950s Maine. And although both of Disney's '99 releases, Tarzan and Fantasia 2000, use traditional animation, each will contain elements created largely by computer...
Perhaps a third of Americans have tried an herbal remedy, and that number is expected to grow sharply now that giant pharmaceutical companies with huge ad budgets and vast distribution channels are charging into the field. Trusted brands like Bayer's One-A-Day and well-known companies such as Warner-Lambert (Sudafed, Benadryl and Listerine) and the Whitehall-Robins Healthcare unit of American Home Products (Centrum, Advil, Robitussin) all launched brightly packaged lines of herbal remedies this fall. SmithKline Beecham (Tagamet HB, Contac, NicoDerm CQ) test marketed herbs in four U.S. cities last summer. The entry of these brands...
...giant with a crocodile's face and powerful Popeye-like forearms...sporting a huge, sail-like, bony structure growing out of its back and deadly, 16-in., stiletto-sharp thumb claws..." --Chicago Tribune...