Word: giant
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Dates: during 2000-2009
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Even Internet superstars fall to earth eventually. While recent reports of layoffs and other cost-cutting measures at Google have been greatly exaggerated, the search giant's culture of unbridled spending is finally coming to a halt. And that's probably a good thing. "Hard times have forced discipline on them," says Sanford Bernstein's Jeffrey Lindsay, who predicts, "They'll come back really powerfully. They can emerge as a much leaner and more competitive player...
...company that has only one revenue source, which is advertising," says Chowdhry. He estimates that the company will bring in $14.57 billion by 2010, down 4% from an estimated $15.71 billion in 2008. Sanford Bernstein's Lindsay, on the other hand, recently lowered his upbeat forecast for the search giant but still expects a healthy 19.5% increase in revenue in 2009. (See pictures of "Life in the Googleplex...
Washington is engaged in a giant game of chicken with the Big Three automakers, and unless someone swerves soon, Detroit is going to end up as wreckage on the side of the road...
...Iceland. Though they expect credit-crunch delays, the nation's domestic power firms are sticking with plans to nearly treble the geothermal power Iceland produces in a bid to woo companies like aluminum giant Alcoa and tech heavyweight Google. Internationally, a new crop of Icelandic investment firms have started pumping money into projects, offering partners from Djibouti to the Philippines capital, skills and - perhaps most importantly - a sense that this also-ran of renewable energy is really viable. "I think [geothermal power] is the paramount moral obligation of Iceland in the modern world," President Olafur Grimsson told TIME. "There...
Cleaning Industry At the research and development labs of steel giant ArcelorMittal in Belgium, researchers are trying to develop thinner, stronger steel that can replace plastic in washing machines and other appliances. They're also experimenting with coatings that are both environmentally friendly and more effective in fighting corrosion. Dulux Trade, the paint subsidiary of Netherlands-based chemical firm AkzoNobel, this year started selling Ecosure, a type of paint with much reduced amounts of embodied carbon and other volatile organic compounds. And at the R&D center of French cement firm Lafarge, director Pascal Casanova waxes lyrical about Ductal...