Word: gibe
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Dates: during 1990-1999
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...library system, recalls that the emissaries from Redmond, Washington, were dubious: "One of them asked, 'Will this be like the movie The Gods Must Be Crazy, where a Coke bottle falls out of the sky and no one knows what to do with it?'" Kaplan shrugged off the gibe, saying, "No, it'll be like the movie Field of Dreams--build it, and they will come...
...unrestricted kinds of contributions. Hell, if you're going to fight, you need all the weapons at your disposal. When he took over, there was only one person regularly doing press relations; now there are six. He hired a full-time cartoonist who creates at least one political gibe a day, faxed to thousands of newspapers around the country. And Kerrey insisted the committee do its own polling...
...Good Company. The latter show is set at an ad agency where copywriters spent most of one episode ridiculing a "toilet paper with baking soda"--a product actually sold by P&G rival Scott Paper. While P&G also owns several long-running daytime soap operas, the baking soda gibe is the sort of "product message" (a.k.a. advertisement) that gains mileage and legitimacy when slipped sub rosa into a prime-time showcase. (P&G swears that all creative decisions are Paramount...
...rural Russian city of Kaluga. The situation in Russia, he says, is "a catastrophe worse than the invasions of the Tatars, Napoleon and Hitler combined." The mostly over-50 crowd, packed into the "culture palace" of a factory, constantly interrupts Zyuganov with applause, especially when he takes a gibe at Yeltsin and wonders out loud "why you have to be sober to drive a bus but not to run the country...
...next challenge will be to keep his message fresh. His gibe at Congress--"Cut their pay and send them home"--lost much of its punch when Republicans took over the House and Senate in January. Says Charlie Black, a senior adviser to Gramm: "While Lamar is out talking about turning federal programs back to the states, his two principal competitors are in the Senate actually doing it." Black adds, "'I don't work in Washington' is an address, not a message...