Word: gibsonized
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...lost soon." In a single day's trading in February, American Greetings, the nation's largest publicly owned greeting-card company, with $2 billion in annual revenues, lost $800 million in market value, tumbling 33%, to $23.25, after warning investors that dumping excess inventory would hurt near-term profits. Gibson Greetings' stock is limping along below $9, down from above $29 last year. (Industry leader Hallmark, with $3.9 billion in sales, is private.) Says American Greetings CEO Morry Weiss: "When you disappoint people, confidence will take a while to come back...
...priced product. But the move--remember Marlboro Friday, when market leader Philip Morris cut the price of smokes?--will fall heavily on its struggling rivals, who can least afford it. "When the leading brand advertises so strongly on price, it's very disturbing," grumbles Frank O'Connell, CEO of Gibson. "They're going to pull pricing down for other companies by trying to compete on price rather than value...
Those are just the movie references. The Wachowskis, both dropouts from good colleges (Larry from Bard, Andy from Emerson), want to weld classic lit, hallucinogenic imagery and a wild world of philosophical surmises to pop culture. The Bible meets Batman; Lewis Carroll collides with William Gibson; Greek and geek mythology bump and run. Hell, you may find string theory in The Matrix...
...Adventures in Wonderland: "It's a story about consciousness," says Larry, "a child's perception of an adult's world. The Matrix is about the birth and evolution of consciousness. It starts off crazy, then things start to make sense." It can also be read as a variant on Gibson's Neuromancer, the 1986 cyberpunk classic about a computer cowboy on the run. "It'd be near impossible to make a movie out of that," says Larry. "We knew the way to make it relevant was to turn what we view as the real world into a virtual reality...
...Gibson says they have not attempted any two-floor parties yet for fear of people falling off the ladder. But the set-up does allow them to socialize with their fourth floor friends...