Word: gibsons
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...without dressing." With such cards for holidays and for just about any other occasion as well, Cleveland's American Greetings Corp. is the fastest-growing company in the U.S.'s $800 million-a-year greeting-card industry. The trade's five biggest companies-Hallmark, American Greetings, Gibson, Norcross and Rust Craft-have a steady annual increase in sales. American Greetings alone is growing almost 14% a year, this year will have record sales of $94 million...
Divorced. David Merrick, 54, Broadway's hitster and resident Beelzebub; by Jeanne Gibson Merrick, 38, former publicity director of London's Savoy Hotel; on grounds of "incompatibility of characters"; after 19 months of marriage, one child; in Juárez, Mexico. After the divorce, the ex-Mrs. Merrick placed a public notice in the New York Times: "My husband, David Merrick, having left my bed and board, I will no longer be responsible for his debts...
...Gibson Sales Head William C. Conley, who plans the trips, says that they have increased Gibson sales 300%, v. an industry rise of 60% since 1956. Conley is already planning another. "Next year," cries Conley, "we're all going to Acapulco...
...begins at Fairbanks, Alaska, where the 707s refuel. Waiting at the runway is an Eskimo with a Gibson refrigerator. The idea is that the not-so-dry Gibsons can snap pictures, brag back home that they sold an icebox to an Eskimo. At Tokyo, a Hong Kong tailor comes aboard to measure for suits and shirts, and between organized activities visitors get an opportunity to spend their own "fun money." "My wife bought herself ten glass-beaded sweaters," complained a Nevada dealer. "I'll have to sell glass-beaded refrigerators when we get home to get even...
College for Profit. Gibson accounts for about 50% of Hupp sales, and although the parent company showed a $2,600,000 net loss last year, nobody-except perhaps a disgruntled stockholder or two-frets about the expenses of the yearly travel. Neither does the Internal Revenue Service, which accepts it as a business expense. Early mornings are devoted to sales pep talks at "The Gibson College for Profit"; the college awards diplomas. Gibson President Charles J. Gibson Jr., 46, holds awards luncheons, hands out Hollywood-type Oscars to supersalesmen. "They go over particularly well with the womenfolk," he says. Each...