Word: gidget
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Heading into another television season, American Broadcasting Co.'s schedule is chockablock with new shows -Gidget, Tammy, Honey West, Jesse James, The FBI, and an everyday offscreen cliffhanger that might be called Keep Your Eye on Norton Simon. The California industrialist, who has broadened his Hunt Foods into a far-reaching company (TIME cover, June 4), has been a prime stockholder in ABC for more than two years. Last week it was disclosed that he has bought much more stock through Hunt and a subsidiary, McCall Corp., boosting his stake from 6% to 9% of the outstanding shares...
...executives, however, remembered the cases of McCall Corp. and Wheeling Steel, in which Simon followed the pattern of investment-takeover-management upheaval. Goldenson seems secure in his job so long as ABC, in an industry that shifts more swiftly than sand, keeps its share of viewers. Whatever happens to Gidget, Tammy or Jesse James, ABC's new behind-the-cameras show is certain to be quite a situation drama...
...series. That way the audience is already partially presold. Thus next season's fare will include series derived from Mister Roberts, Jean Kerr's Please Don't Eat the Daisies, The Wackiest Ship in the Army (all NBC), The Long, Hot Summer, Tammy and Gidget (ABC). Less taxing yet is to just show the movies themselves. NBC already shows two in prime time, ABC one, and all three shows are firm rating successes. So next year CBS will join...
...color explosion has hit the opposition too. ABC has been colorcasting three series, as well as some movies and specials. Next season, although one will be dropped, three new series, Gidget, The FBI Story and Big Valley, will join the color lineup. At CBS-TV President John Schneider, in his première pronouncement at his new post, took his network into the wonderful world of color for the first time on a series basis. Red Skelton and Danny Kaye will both be tinted in the fall. And having caved in to prime-time movies, CBS will color the ones...
...study of primitive behavior patterns, Beach Party is more unoriginal than aboriginal. In comparison, it makes Gidget's Roman misadventures look like a scene from Tosca...