Word: giffords
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...Pebble Gifford, president of the Harvard Square Defense Fund, says even if chains and independent stores alike face tough times, the change is ultimately away from the student market...
...There used to be stores for the students, but I'm told that students aren't buying that stuff anymore, that they go to malls and buy discount," Gifford says...
...Gifford says when Cambridge Savings Bank was in the process of deciding upon new tenants for the Read Block, the Defense Fund "begged them to go for a lot of small tenants rather than three big ones...
...Pebble Gifford, HSDF president, the Square's character is not just formed by the diverse groups of people filtering through its hub, but also by its commercial institutions...
...HSDF, formed 20 years ago, has been committed to battling what Gifford termed "this whole proliferation of fast-food chains...