Word: giffords
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...Apparently, their theory of marketing is saturation. This is the antithesis of the defense fund, which is we're going to work with the small stores and avoid duplication," said Gifford...
According to G. Pebble Gifford, president of the defense fund, the city's fast food ordinance, which regulates such cases, requires among other things that there be a need for a new establishment...
...Gifford said that with Starbucks stores in the Garage, on Mass. Ave. and on Broadway, there is no need for another franchise...
...ringed in by Starbucks and one is enough," Gifford said...
...Gifford, however, said the high concentration of Starbucks in the area is due to a marketing ploy that ignores the needs of the community...