Word: gifting
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Dates: during 1990-1999
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...everyday purchases made without ever fastening an airplane seat belt. Delta Air Lines awards you 300 miles with every floral purchase of $29.99 or more from the Flower Club. American Airlines gives 5 miles for every $1 spent with phone company MCI. United Airlines even gives you a housewarming gift: 1,000 miles for every $10,000 borrowed through specified mortgage brokers. "I can get miles by using my Bell Atlantic cell phone and making calls using MCI. What a concept!" says Ira Birns, 35, assistant treasurer with Arrow Electronics in Melville, N.Y. Birns has about 800,000 miles through...
Some of the most outrageous rewards go to the best customers of charge-card programs. In addition to restaurant gift certificates, savings bonds, donations to charities and about 200 different kinds of merchandise, Diners Club lets you customize your redemptions, says Walter Sanders, vice president of corporate affairs. Members with 100,000 points or more--accumulated on the basis of Club Rewards points for every Diners Club charge dollar--can buy such goodies as a Harley-Davidson motorcycle, a two-bedroom apartment in London or part of the cost of a liposuction procedure, says Sanders. One member used...
...nontravel rewards. Best Western International's 10-year-old Gold Crown Club International program gives its members 3 points for every $1 spent at a Best Western hotel. The points can be redeemed for everything from groceries to savings bonds to movie passes. Points can also be exchanged for gift certificates at major retailers like Home Depot, Macy's and the Sharper Image. "With enough points, you can go to Home Depot and redo your whole kitchen," says Wayne Wielgus, vice president of worldwide marketing and sales for Best Western. "Our members love these kinds of options...
...combination with chemotherapy--and Bradfield was loath to go back to chemo--the combined therapy proved miraculous in her case. Sixteen small tumors in her lungs melted away. By 1993 she was in remission, and still is. "I got to be at my son's wedding," she exults. "The gift is that I'm here...
...McCarthy's uncompromising passion to land the big one. It takes a risky independence to still use old-fashioned symbolism with obvious religious overtones. To some, Cole's romance with Magdalena, an epileptic Mexican prostitute, will suggest the New Testament and a disorder once thought to be a gift from God. To others, the relationship of a young cowboy and a convulsive whore will sound like the subject of a bunkhouse joke...