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Word: giftmanship (lookup in dictionary) (lookup stats)
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Usage:

...Giftmanship involves so many that some companies spend $100,000 or more on gifts alone each Christmas. Expense is the least of it. How does a donor ever decide who gets what? Dallas' Temco Aircraft learned that the "who" had to include just about everyone. It stopped giving altogether because it might spend weeks working on a list, then forgot one important customer who was so offended that all the good work was undone...

Author: /time Magazine | Title: THAT CHRISTMAS LOOT,: Santa Bring More Headaches Than Cheer | 12/1/1958 | See Source »

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