Word: giftmanship
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...Giftmanship involves so many that some companies spend $100,000 or more on gifts alone each Christmas. Expense is the least of it. How does a donor ever decide who gets what? Dallas' Temco Aircraft learned that the "who" had to include just about everyone. It stopped giving altogether because it might spend weeks working on a list, then forgot one important customer who was so offended that all the good work was undone...
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