Word: gilbey
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Dates: during 1970-1979
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...bourbon, have reduced the proof from 86 to 80-without lowering the price or advertising the fact beyond printing the new proof on bottle labels. (Proof is twice the percentage of alcohol: an 86-proof whisky contains 43% alcohol and an 80-proof brand 40%.) Gordon's and Gilbey's gins were reduced from 90 proof to 86 in 1974. Now Gilbey's is following the latest trend and test marketing an 80 proof potion in selected markets. Standard & Poor's calls 80-proof whisky "the emerging industry standard...
...merger." Naturally, Watney's Webster denies that. He proudly points to Watney's size and prospects: sales last year of $780 million and a predicted rise of 27% in earnings this year, from enterprises that range from 6,000 pubs in Britain to the distilleries that make Gilbey's gin and J. & B. Scotch...
BOSTON-Frank "the Hulk" Howard parked one in the net just below the Gilbey's Gin sign, and the Washington Senators were just getting started. More Nats buzzed the bases. Boston Red Sox starter Bill Lee had let in five runs before Eddie "the Fox" Kasko could find the number to his bullpen. Maybe it would rain...