Word: gilding
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Dates: during 1960-1969
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...within the first twelve days, and last year only one-tenth of 1% reached charities. Filene's describes any faults of its items on a dated tag, refunds the customer's money whenever damage or irregularity is too great. Says Hodgkinson: "It doesn't pay to gild the lily to the point where it dies...
...deodorants, and 87% gild the lily with toilet water, 71% with perfume as well...
...crowd. (Sample crossword puzzler: "Car 54, Where____ You?") Of late, the magazine has erupted in a rash of impressive bylines - Eleanor Roosevelt, Political Scientist Leo Rosten, U.S. President-to-be John F. Kennedy, who exhorted televiewers to demand more honesty in TV political coverage - in a deliberate campaign to gild Guide's public image. But TV Guide's earned reputation for accurate listings remains its prime asset...
...Unforgiven (Hecht-Hill-Lancaster; United Artists) is a massive and masterful attempt to gild the oat. The picture runs for two hours and seven minutes and cost $5,500,000, even though most of it was filmed in what Hollywood's cost accountants call the "budget badlands" of central Mexico. It presents two major stars (Burt Lancaster, Audrey Hepburn) and an outsize posse of featured players (Audie Murphy, Charles Bickford, Lillian Gish, John Saxon, Albert Salmi, June Walker, Joseph Wiseman). It was directed by John Huston, whose Treasure of the Sierra Madre is one of the best westerns ever...