Word: gillettee
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Dates: during 1980-1989
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The chair of the Gillette Company, Colman M. Mockler Jr. '52, a member of the Harvard Corporation, describes the Sensor as follows: "It gives the best shave I've ever had by far. And it gives it time after time. This one's for everybody."
Nonetheless, I recognize that the daily, violent removal of facial growth is as good as a requirement for the majority of American men. It is therefore no small piece of news that the Gillette Company is this week unveiling its first new razor in more than a decade. As the...
, Talk about cutthroat competition. Boston-based Gillette, which dominates the $700 million U.S. wet-shaver market with a 65% share, sued Swedish-owned rival Wilkinson Sword last week for claiming in a TV commercial that its new Ultra Glide razor provides the "smoothest, most comfortable shave known to man." No...
The case centers on the thin strips of lubricating material found on most new razors. Wilkinson claims that a 320-customer survey proves consumers prefer its blue-stripped Ultra Glide razor to Gillette's white-stripped Atra Plus. Not surprisingly, Gillette has conducted its own customer survey, which it says...
Such actions have attracted greater participation in the past. The largest visit occurred three years ago, in April 1986, when a delegation of 70 SASC members entered the offices of the Harvard Management Corporation, which controls Harvard's assets, and of the Gillette Company, which owns a South African subsidiary...