Word: gillettee
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Nobody knew how many kits the 45-odd manufacturers in the industry had already sold. But Toni hair wave, the biggest, which Gillette Safety Razor Co. bought out, had alone sold 20,000,000, planned to spend $7,000,000 on ads to boost sales this year. Gillette hopes to...
* Gillette Safety Razor Co.'s J. P. Spang Jr., Cities Service Co.'s W. Alton Jones, Decca Records Inc.'s Jack Kapp, Childs Co.'s Edward C. Field, American Chicle Co.'s Thomas H. Blodgett, Artloom Corp.'s A. S. Mitchell.
The problems are varied and vexing. There is the human element: the smiling lady, who, for some mysterious, feminine reason, kept plugging Lipton's Tea as she brewed a pot of her sponsor's Tender Leaf. There are mechanical embarrassments, too: the Gillette razor that got stuck in...
Last week, Chesterfield was busily buying up other advertisers' contracts and erasing all the billboard ads at New York's Polo Grounds. The company would sponsor all telecasts of the Giants' home games next summer (over WNBT), and wanted no free riders (last year the Gem Blades...
Inflation. Richard Neison Wishbone Harris, 32, who expanded a $5,000 investment into the multimillion-dollar Toni (home permanent wave) Co. in seven years (TIME, Aug. 18), sold out to Gillette Safety Razor Co. Harris, who will continue as Toni's president, will get $20,000,000, with a...