Word: gillettee
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It was a big week for Gillette. First, the razor blade company launched a $1,000,000 campaign to plug its new bright blue plastic container for 20 blades (98?). Next day, the board of directors declared an extra dividend of 50? a share, raising 1947 dividends to $2.87½...
Blades for Bottle Caps. The old man, the late King C. Gillette, whose mustachioed countenance is one of the company's trademarks, was once a bottle-cap salesman. While shaving one day in 1895, he tried to think of some invention as indispensable, disposable, and cheap as a bottle...
A Bostonian and a graduate of Harvard, where he made freshman letters in football, and track, Joe Spang, now 54, got his start shaving hogs for Swift & Co. He was Swift's vice president in charge of sales when Gillette hired him away in 1938 at $45,000 a...
Blades for Strawberries. Gillette's new President Spang was a real salesman, all right. Under Spang, Gillette tied up the radio rights on most big sports events, was thus able to talk ("Look Sharp! Feel Sharp! Be Sharp!") to a shaving audience. Spang dropped the company's electric...
Gillette's seven foreign plants (Berlin, London, Buenos Aires, Paris, Zurich, Montreal and Rio de Janeiro) are also working at capacity. In foreign trade, Spang had gotten around the lack of dollars and other currency troubles by a system of "compensation trading." Thus, Swiss-made blades are being exchanged...