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Investors in Gillette, headquartered in Boston, can't complain. Their shares were already up sharply over the past year, even before the 18% premium that P&G's bid provides. CEO James Kilts, for one, stands to make an estimated $123 million from selling his firm to P&G, based...

Author: /time Magazine | Title: Land of the Giants | 1/31/2005 | See Source »

But what about P&G shareholders? While Wall Street has reacted coolly to some recent mergers (investors pummeled software firm Symantec after it announced a $13.5 billion bid for Veritas), the assessment on this one has been largely positive. P&G chief executive A.G. Lafley has argued that the combination...

Author: /time Magazine | Title: Land of the Giants | 1/31/2005 | See Source »

Sounds pretty good, but do the numbers add up? With few overlapping products, neither company was talking last week about cutting lines of goods. As for job cuts, the plan calls for eliminating a relatively small number--6,000 of the combined firm's 140,000 employees worldwide. That won...

Author: /time Magazine | Title: Land of the Giants | 1/31/2005 | See Source »

The hardest advantage to measure is that merger buzzword synergy. "P&G knows a lot about women. Gillette knows a lot about men," Lafley told investors. "It's very simple, but it's a potent combination." Robert McDonald, a P&G senior executive, hinted to TIME at new products that...

Author: /time Magazine | Title: Land of the Giants | 1/31/2005 | See Source »

So, will bigger be better? Unlike the mates in the HP-Compaq and AOL--Time Warner deals, both partners here are marrying from positions of strength. P&G, for one, has had several recent hits, like Crest Whitestrips and Swiffer cleaning products, and Wall Street loves Lafley for increasing operating...

Author: /time Magazine | Title: Land of the Giants | 1/31/2005 | See Source »

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