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Gillette wants to jazz up your daily routine with its new $5 Oral-B CrossAction, the most expensive mass-market toothbrush ever sold. Gillette claims the brush removes 25% more plaque than its leading competitor with angled bristles that penetrate deeper between teeth and a PowerTip to reach back teeth...

Author: /time Magazine | Title: Your Technology Nov. 9, 1998 | 11/9/1998 | See Source »

Other companies that took major hits were transportation stocks whose business involves trade and travel: the parent companies of such airlines as American, United and Delta. Companies like Coca-Cola, Procter & Gamble and Gillette, which not long ago were praised for their successful penetration of global markets, last week were...

Author: /time Magazine | Title: What A Drag! | 9/14/1998 | See Source »

More than 300 volunteers take part in the shave-in-plant program. These men come to work, remove their shirts, enter one of 20 booths, receive shaving gear from a lab-coated technician, shave the left side of their face with one unmarked razor, the right half with another, and...

Author: /time Magazine | Title: The Men Who Broke Mach3 | 4/27/1998 | See Source »

These shavers are not testing the Mach3. They are testing the next razor, probably due out in eight to 10 years. The designers are done conceptualizing that one, guided by their motto, "If there's a better way to shave--and we believe there is--we will find it." When...

Author: /time Magazine | Title: The Men Who Broke Mach3 | 4/27/1998 | See Source »

The Mach3 will arrive in stores in July, priced at $6.29 to $6.79 for four cartridges, or 35% more than Gillette's Sensor Excel. It will be promoted by a $300 million marketing budget that will include an ad involving a jet producing three sonic booms before morphing into a...

Author: /time Magazine | Title: The Men Who Broke Mach3 | 4/27/1998 | See Source »

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