Word: gillettee
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The chair of the Gillette Company, Colman M. Mockler Jr. '52, a member of the Harvard Corporation, describes the Sensor as follows: "It gives the best shave I've ever had by far. And it gives it time after time. This one's for everybody."
Nonetheless, I recognize that the daily, violent removal of facial growth is as good as a requirement for the majority of American men. It is therefore no small piece of news that the Gillette Company is this week unveiling its first new razor in more than a decade. As the...
It is highly unlikely that Mockler consciously conspired to create that message. His only real goal is to sell razors, and he probably just told the Globe reporter the first thing he thought of. Nevertheless, his words--like those of most corporate advertisers--serve to gloss over huge social as...
This small oversight is merely indicative of Mockler's, and Gillette's, real feelings about democracy and egalitarianism. When John W. Symons, Gillette's North Atlantic president, boasts "We have the potential of being the greatest male toiletry business in the world" it's hard not to laugh at the...
The Gillette Sensor is the Harvard Yard of the razor world. It's damn pleasant, and anybody who wants to can enjoy it--and that should be enough to keep us happy for life.