Word: gillettee
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, Talk about cutthroat competition. Boston-based Gillette, which dominates the $700 million U.S. wet-shaver market with a 65% share, sued Swedish-owned rival Wilkinson Sword last week for claiming in a TV commercial that its new Ultra Glide razor provides the "smoothest, most comfortable shave known to man." No...
The case centers on the thin strips of lubricating material found on most new razors. Wilkinson claims that a 320-customer survey proves consumers prefer its blue-stripped Ultra Glide razor to Gillette's white-stripped Atra Plus. Not surprisingly, Gillette has conducted its own customer survey, which it says...
SASC activists, who would have been protesting Harvard's $163 million in South Africa-related holdings, had originally planned to visit the Prudential Center office of Colman M. Mockler '52 on Monday. Mockler is the chief executive officer of the Gillette Company.
Such actions have attracted greater participation in the past. The largest visit occurred three years ago, in April 1986, when a delegation of 70 SASC members entered the offices of the Harvard Management Corporation, which controls Harvard's assets, and of the Gillette Company, which owns a South African subsidiary...
The policy, which will take effect by July 1, 1989, includes more than 100 companies and corporations, among them Gillette, Bristol-Meyers, Hewlett-Packard and Johnson & Johnson.