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From there on the company's history reads like a compilation of the shaving industry's greatest hits: 1946, Gillette brings the world a plastic blade holder, eliminating the messy, dangerous, individually-wrapped blades that had been the national standard; 1959, the company perfects the extra-smooth silicone-coated razor...
Then came 1971, and the moment that changed the way the world shaves forever. Working in conditions of absolute secrecy, Gillette scientists perfected a shaving technique known as "hystersis"--a two-blade system in which the first razor gave the beard a rough cut and then cunningly pulled it away...
Even old-time workers remember the excitement that rippled through the factory when production lines started gearing up to meet the huge demand generated by the TRAC II line. "It was very exciting, very interesting," reminisces 45-year Gillette veteran Irene Costello. "You could really feel that it handled better...
"Gillette is dedicated to wet shaving versus electric razors, and in wet shaving we are fully behind the double-blade system," says Safety Razor Division spokesman Charles Conway. Conway shaves with the company's newest model, the Atra Plus.
Today Gillette is a monstrous international conglomerate with plants from Johannesburg to Munich. The company does over $2 billion dollars of business every year, selling products that range from luxury fountain pens to ladies deodorant. Fully one third of the corporation's business, however, remains in the bedrock blades and...