Word: gillettee
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Soon after Britain's tiny Wilkinson Sword Ltd. began selling stainless-steel razor blades in 1961, it captured 30% of the British blade market, dominated by Boston's slow-moving Gillette Co. It then moved into the U.S. and bravely challenged Gillette on its home ground. By last...
Things have not worked out that way. Wilkinson's sales in 1965 rose about 25%, but its profits are actually down 43% to $5.6 million. Overseas expansion has proved far more costly than Wilkinson executives expected. Last month Wilkinson laid off 250 of its 3,000 employees, is now...
BELL TELEPHONE HOUR (NBC, 6:30-7:30 p.m.). Singers Barbara Cook, Anita Gillette, John Raitt and Ron Husmann are guests, along with the U.S. Naval Academy Glee Club. Host is Henry Fonda.
Affable Aronson, a Naval Academy graduate ('45) who still talks of market testing in terms of "shakedown cruises," has gotten considerable mileage out of his fuel. Ronson's butane lighters led to butane candles, basement workshop torches, and the butane chafing dish. Just as Gillette sells razors cheaply...
In one of Gillette's current TV commercials, a man's hand appears, sets down a dispenser of Gillette razor blades and-of all things-three clearly labeled dispensers of rival Wilkinson, Schick and Personna blades. The hand naturally picks up the package of Gillette after brushing the...