Word: gillettee
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That evened the score with Vesper, but it didn't settle anything. Taking up an offer from the Gillette Safety Razor Co.'s German branch, Vesper agreed to enter the Ratzeburg Regatta and race once again against the powerful West German crew. Last week, on a windless lake...
No Perfect Product. Competitors score their own firsts too, and Bristol-Myers responds by openly imitating them. It is bringing out Mum in an aerosol can to compete with Gillette's Right Guard. Schwartz has about ten products in the secret stage of development, but professes disappointment that his...
Gillette needs a breakthrough. Unlike Wilkinson, which makes only stainless blades, Gillette frequently has to fill one pocket from another as customers switch from its carbon blades to its stainless. This shift, along with high promotion costs for the new blades, has badly nicked Gillette profits. From record 1962 earnings...
Wary Watching. The new marketing moves, Gillette feels, will once more give earnings that old smooth feeling. Even so, it warily watches Wilkinson, which now sells in 50 countries (v. Gillette's more than 100) and quietly slipped into France recently with low-key ads that announced: "Elle est...
*Gillette is also testing a cartridge razor in which the shaving surface is a continuous reel in place of individual blades; the shaver turns a knob to advance the reel when an edge becomes dull.