Word: gillettee
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Crocodiles Are In. Color can be an Oriental problem: purple is a noble shade in Japan but represents death in Burma; and on Formosa, despite the political connotations, red is considered a lucky color, and advertisements abound in crimson. Africans, along with admiration for anything "new from America," have extremely...
Prized Order. Of Sweden's 30 steelmakers, two dominate the stainless blade market. One is Sandvik Steel Works, a $100 million-a-year company that sells more than half of the world's regular razor-blade steel. Its far-traveling president, Engineer Wilhelm Haglund, 60, made several flying...
But the biggest by far is the Uddeholm Co., which originally solved the one problem besetting ordinary stainless steel: sharpening it. An Uddeholm scientist 40 years ago devised a method for aligning the chromium particles into an even pattern so that the stainless blade could be honed as keenly as...
Priced at six for 89?, Gillette's blades will be slightly cheaper than Super Swords (five for 75?) or Personna and Krona Plus (five for 79?). Though it plans to spend a hefty $4,000,000 to introduce its new blades, Gillette finds itself in the ironic position of...
Worse yet, if the stainless blade lasts for too many shaves (some Wilkinson shavers boast up to 20), it could mean a cut in Gillette's total sales. Says Mark Litchfield, Gillette's assistant treasurer: "If the stainless steel blade gives twelve shaves or more, we could have...