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Crocodiles Are In. Color can be an Oriental problem: purple is a noble shade in Japan but represents death in Burma; and on Formosa, despite the political connotations, red is considered a lucky color, and advertisements abound in crimson. Africans, along with admiration for anything "new from America," have extremely...

Author: /time Magazine | Title: Advertising: That Local Touch | 9/20/1963 | See Source »

Prized Order. Of Sweden's 30 steelmakers, two dominate the stainless blade market. One is Sandvik Steel Works, a $100 million-a-year company that sells more than half of the world's regular razor-blade steel. Its far-traveling president, Engineer Wilhelm Haglund, 60, made several flying...

Author: /time Magazine | Title: Sweden: The Steelmakers' Edge | 9/20/1963 | See Source »

But the biggest by far is the Uddeholm Co., which originally solved the one problem besetting ordinary stainless steel: sharpening it. An Uddeholm scientist 40 years ago devised a method for aligning the chromium particles into an even pattern so that the stainless blade could be honed as keenly as...

Author: /time Magazine | Title: Sweden: The Steelmakers' Edge | 9/20/1963 | See Source »

Priced at six for 89?, Gillette's blades will be slightly cheaper than Super Swords (five for 75?) or Personna and Krona Plus (five for 79?). Though it plans to spend a hefty $4,000,000 to introduce its new blades, Gillette finds itself in the ironic position of...

Author: /time Magazine | Title: Marketing: Gillette Goes Stainless | 9/6/1963 | See Source »

Worse yet, if the stainless blade lasts for too many shaves (some Wilkinson shavers boast up to 20), it could mean a cut in Gillette's total sales. Says Mark Litchfield, Gillette's assistant treasurer: "If the stainless steel blade gives twelve shaves or more, we could have...

Author: /time Magazine | Title: Marketing: Gillette Goes Stainless | 9/6/1963 | See Source »

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