Word: gillettee
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The biggest of them all was really only waiting until it was ready. Last week Boston's Gillette Co., the world's largest maker of razor blades (7 billion last year), announced that it too will market a stainless steel blade. The new blades will be distributed first...
Gillette entered the field with some reluctance. It could afford to ignore the success of Britain's venerable Wilkinson Sword Ltd., which has been unable to meet demand ever since it began selling its Super Sword-Edge stainless blades in the U.S. 18 months ago. But demand for the...
The company spent months experimenting before it was convinced that it could mass-produce stainless steel blades of uniform quality; the chrome carbide particles in stainless steel make it more difficult to sharpen than the carbon steel that is used in most razor blades. Gillette will produce its stainless blades...
This Year at Marienbad. The satellites also gain hard money through a remittance system by which a Westerner can send cash or scarce medicines to his aged grandmother in Bulgaria or buy up to 20 acres of land for his family in Poland. All of them collect hard money in...
The urge to spend is satisfied in myriad and wonderful ways. Because women have plenty of money to go to beauty parlors, sales of Gillette's Toni Home Permanents have fallen off-but Gillette gamely considers the trend good news for the economy as a whole. At Los Angeles...