Word: gillettee
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Absent from Broadway since he gave Charley's Aunt a nimble whirl eleven years ago, Ray Bolger shows the toll of his own 58 years, not only in his froggily croaking voice, but in the dances that he pointedly sits out. Only in a second-act number called I...
Universal Mustache. But if it did not feel sharp, Gillette was looking sharper than ever. Half of all the shaving done in the U.S., including the women's and electric shaving markets, is done with Gillette razors and blades. Since its founding in 1901, Gillette has never failed to...
Gillette was founded by a man who needed a shave. Standing in front of his mirror one day in 1895 with only a dull straight edge. King Camp Gillette, a salesman of bottle tops, suddenly had a vision of a flat, two-edged safety razor centered in a perpendicular holder...
Beauty Bandwagon. Looking for an advertising campaign with special appeal to men, Spang gambled on radio sponsorship of the World Series in 1939, sold so many razors the rest of the year that he committed Gillette to the sponsorship of a Cavalcade of Sports-football bowl games, weekly fights, and...
Smooth Kisser, Buddy. Spang and Gilbert continued to diversify, bought Paper Mate pens in 1955 for $15 million, began to market a line of proprietary drugs (Thorexin, cough syrup and cough tablets) in 1957-and continued bringing out a stream of toilet accessories (latest: an aerosol deodorant) to boost Gillette...