Word: gilt
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Dates: during 2000-2009
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...wanted to take that idea and take it online to a national audience, but have that same sense of event-based shopping, urgency, people dropping everything to be there.” All they needed was a name.“We chose the name Gilt because it had some double meaning,” Wilson says. “So obviously you feel guilty when you shop, but Gilt also implies being covered in gold and sort of luxurious items like that...
This feeling is perpetuated by the aesthetics of the Web site itself—a classic black and white backdrop, accented with gold. Surveys confirmed the name’s popularity. “We realized that Gilt was such an easy name to remember both for men and women,” Wilson adds...
...Gilt Groupe was born as the first online, nation-wide sample sale. Maybank and Wilson launched their company with seven employees and now, nearly two years later, Gilt Groupe encompasses a staff...
INNOCENT UNTIL PROVEN GILT...
...Emerson 105, Wilson and Maybank spoke about the obstacles they faced as women in business, stressing the importance of finding strong mentors.Alexandra D. Daum ’10, a former Crimson business executive, spent the summer working at Gilt Groupe in New York as a merchandising assistant...