Word: gilula
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Dates: during 2000-2009
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...That's Marigold, the story of an American starlet, stranded in India, who works in a Bombay movie to get airfare home and falls for her Indian leading man. Bollywood is not the genre here; it's just the backdrop for a fish-out-of-water plot. Says Steve Gilula of Fox Searchlight, which distributed the breakout hit Bend It Like Beckham: "American popular culture is good at absorbing influences from around the world. But we embrace the elements, not the complete form. We have borrowed from parts of the culture and integrated it into ours...
...many indie films, The Good Girl will open first in New York City and Los Angeles. "When you don't have big TV-advertising budgets and you're really relying on publicity and buzz, you need to start in New York and L.A.," explains Fox Searchlight distribution president Steve Gilula...
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