Word: gimbel
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Miss O'Hara, outraged, sets the house psychiatrist (Porter Hall) on Kris Kringle, but "Mister Macy" calls off the goons when it develops that Kris has turned one of the most lucrative good-will tricks in commercial history. "Mister Gimbel" hurriedly returns the compliment-he and Mister Macy are even photographed shaking hands-and the whole Manhattan department-store trade glows with the new love-your-neighbor policy...
...deadly, premeditated dullness of financial ads last week brought scornful shouts from two premeditating wits. In an address before the New York Financial Advertisers Association, Bernice Fitz-Gibbon, ad boss of Gimbel Bros., snapped that it was time banks stopped such "pious pronouncements" as these: "a great institution founded on the cornerstone of service and courtesy"; "the challenge of a new era demands the ultimate in achievement." Said she: "One bank says 'You are invited to use the name of this bank on your checks. It is a symbol of strength and security.' What a lot of malarkey...
Born. To Henry Benjamin ("Hank") Greenberg, 36, baseball's current home-run king, and Caral Gimbel Greenberg, 31, an heiress to Gimbel Bros.-Saks Fifth Avenue millions: their first child, a son; in New York City. Name: Glenn Hank. Weight...
...Manhattan's Macy's and Gimbels were still at it. This time, Macy's swung first. Well aware that one of Gimbel's heartiest chest-thumpings has been that Gimbels was "first in the world with the ball-point pen," Macy's asked in full-page ads: "Do you own a horse-and-buggy ball-point pen?" If so, no matter where it was bought, and if it cost more than $3.50, Macy's would take it back, allow $3 credit towards the purchase of any ball-point pen priced at $12.50 or more...
...Fred Gimbel sent Macy's Straus a direct challenge. He offered to bet $25,000, $50,000 "or any amount you care to name" (with the winnings to go to charity) that Macy's could not disprove his claim to the underselling championship of Herald Square. At Macy's, where they have a policy against opening books and telling Gimbals, there were no takers...