Word: gimmick
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...it’s more than just a gimmick, a draw for people to come to a party. It’s an exercise in trust and friendship between giver and receiver. It’s a show of strength, endurance, and blatant disregard for one’s health and liver. It’s a mark of true character—there is nothing like the respect earned by going down on an ice luge. But most importantly, it’s a great way to get absolutely obliterated on plastic-bottle booze without actually tasting a thing...
...Were Labour to win next month - the opposition Conservatives, who've dismissed the offer of ownership stakes as a "gimmick," are currently ahead in the polls - implementing its proposals could still prove tricky. While the government is taking legal advice on how the sale of shares to supporters might be enforced, it's hard to imagine club owners would allow any such reform to pass unchallenged.(Read "Can Fans Buy Their Team...
...What’s your punch line? What’s your gimmick...
...Until the late 1970s, vendors of all stripes tramped Tokyo's streets, armed with goods and a gimmick. The caramel-candy man told tales; the frog-oil man rapped; the herb seller dressed like a hermit. Most are now gone, replaced by 24-hour convenience stores and complex vending machines, but Table-Mono, a company that peddles healthy tofu products, has revitalized the once fading industry. Table-Mono sellers blow a catchy tune on toy trumpets and cater to both a housebound and nostalgic elderly population and a younger group who are health-conscious and in a hurry. (See "What...
...Table-Mono has a gimmick too: a troupe of charming 20-something vendors. The company, founded in 2003 with a handful of sellers hawking mainly tofu, now dispatches 100 vendors into the different parts of Tokyo each day, selling everything from fermented beans and tofu pudding to soy-milk soup and tofu for pets. With wooden carts stacked high with turquoise crates, and a signature two-note trumpet call, the sellers stand out. Many of them moonlight as artists, and they are encouraged to develop their own vending persona. "Customers want to talk to a real person," says Kakinuma Daisuke...