Word: gimmick
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Dates: during 1940-1949
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...Maritime Commission, had been in special demand as bottle-smashers. Five had received $6,457.65 in shipyard gifts; Daughter Barbara's share included two diamond bracelets. Ernie Pyle's widow, for christening a ship named in her husband's honor, was handed a $25 gimmick...
...gimmick in the victory was that it could not have been accomplished without the unstinted support of an oldfashioned, ward-heeling political machine. Harry Truman had cried to Kansas City's Boss Jim Pendergast for help. Boss Jim, nephew of the late, unsavory Tom, replied in the way a boss knows best. He sent out the steamroller (and thus, in one day, brought about the rebirth of a Pendergast juggernaut). The payoff from Washington would, presumably come later...
...gifts (average: 400 pesos) or as polished in its situations as U.S. "bank night" shows, Prizes & Surprises has more genuine hilarity because its audience is more forthright. The 500 fans who weekly jampack XEW's bright, modern studio in Mexico City are game for any gag or gimmick. Men have taken off and pressed their pants on stage; women have wrestled with greased pigs...
...What the gimmick does is enable the gunners to deliver aimed, murderous fire from their .50-caliber machine guns at ranges up to 1,000 yards; fighters have to press in much closer than that...
...gimmick does everything else, making corrections for wind pressure, the pull of gravity on the bullets and the speed of the enemy plane. Scrambling this information in its cogwheel brain, it tosses in the speed of the projectiles and automatically points the guns not to where the foe is, but to where he will be when the bullets get there. But the human element still remains: for results, the gimmick must have correct data, steady sighting...