Word: gimmick
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Dates: during 1950-1959
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...MacDonald Co., which last year had a hand in triggering the sale of $1 billion worth of merchandise. MacDonald urges firms to award varied prizes, usually merchandise on a point scale, thus give every salesman some incentive to better his work. Incentive firms are also responsible for the newest gimmick in incentive selling: getting the entire company, from the president to the janitor, to take part in sales promotions. Denver's Ringsby Truck Lines brought all of its employees in on a campaign to win new customers, got 3,121 new accounts by offering cash prizes and a trip...
Finally, 15 musicians boarded a swanboat decked with flowers and shrubs, and performed Handel's "Water Music" Suite while the boat sailed around the Public lagoon under floodlights, with thousands of people lining the banks all around. It was an amusing gimmick, but it badly misfired. Whenever the boat got 75 or so yards away, the strings and woodwinds became totally inaudible and one could hear only the two horns and, in the finale, the two trumpets. The basic idea was not bad; the choice of music...
...between two telephone poles at a depth of three inches. Hurrying to claim his $1,000, he arrived at the station in the midst of a swarm of lawsuits from angry property owners. Apparently well content with this harvest of ill will, Don Burden moved ahead with his next gimmick: a "Lucky Phone Number" contest with genuine Shetland ponies as prizes. Crowed Burden: "I'm going to rock this market like it's never been rocked before...
...getter, the sack dress. "The source of the sack is Moscow. It will be Khrushchev's greatest triumph. It spreads discontent, unrest, antagonism and hostility. It isn't even subliminal-its nonlinear." Speaker Stevenson suggested that women use the chemise in a dressed-up version of the gimmick from Aristophanes' Lysistrata, in which Greek women go on a sex strike until husbands give up warring: "Let women say-peace, or the sack...
...seismographic evidence proved it. Inspecting nuclear production "is most difficult.'' Yet the U.S.'s package plan tied the one to the other and made "the last step" the prerequisite for "the first step." Orear quoted widespread opinion that the whole package plan might be "a gimmick to prevent agreement." A wholly workable international inspection system, he said, could be set up "tomorrow...