Word: gimmick
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Dates: during 1950-1959
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...U.S.S.R. ambassador to address the Press Club since Litvinov did it in 1941, got down to the nub of his mission. "If our countries not only normalize their relations but start to live in friendship, their combined efforts will help to clear the atmosphere on our whole planet." The gimmick: a parley at the summit. "The very fact of convening such a conference will have a beneficial influence...
Teddy Bears & Toasters. While some dealers still concentrate on gimmick selling by offering everything from toasters and Teddy bears to phony trade-in allowances, most have dropped it. They have found that the public no longer really believes many auto ads, no longer is lured in by gimmicks alone...
...single concession to TV, the chatter is usually preceded by a Gibson-wrought gimmick: Gibson sliding onto the set in a Mercedes-Benz, riding a horse across stage, standing in a snowstorm outside flinging snowballs, or giving heli copter lessons from a whirlybird hovering above the station parking...
...auto salesman will try anything once-as long as it sells cars-and over the years he has explored every gimmick from tears to stripteasers. But last week in San Diego, the Walt Tufford Plymouth agency signed the sales booster to top them all: a professional hypnotist named Richard N. Mikesell...
Last week FCC Chairman John C. Doerfer assured Utah's outraged Republican Representative William A. Dawson that the FCC was investigating whether such sly brainwashing was already being practiced on unsuspecting viewers. All three networks hastily denied that they had touched the Orwellian gimmick developed by Manhattan's Subliminal Projection Co., Inc. and Experimental Films Inc. of New Orleans, but some network executives seemed curious and interested. If the FCC discovers phantom plugs on the air waves, explained Doerfer, it must still make up its mind whether it has any control over them. But Representative Dawson is champing...