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Word: gimmick (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

State Department officials yesterday joined leaders of the National Student Association in condemning the World Youth Festival, to be held this summer in Moscow, as "another Communist propaganda gimmick...

Author: NO WRITER ATTRIBUTED | Title: Moscow's Youth Festival Called Propaganda Move | 4/19/1957 | See Source »

...projects an 8 in. by 5 in. steel plate on a 4-ft. boom in front of the pilot, shielding him from the force of the airstream much as an auto-hood deflector diverts bugs from a windshield. Lieut. Colonel John Paul Stapp. the space surgeon, says that this gimmick puts...

Author: /time Magazine | Title: Science: The Flying Seat | 3/4/1957 | See Source »

Like the vague charge of "vagrancy" in the hands of a determined U.S. cop, South Africa's Suppression of Communism Act provides Premier Johannes Strydom with a handy gimmick for arresting anybody he deems undesirable. The difference is that a hoodlum pulled in by a U.S. cop can usually get free in the morning...

Author: /time Magazine | Title: SOUTH AFRICA: Roundup | 12/17/1956 | See Source »

FREE LIFE INSURANCE is gimmick being offered by banks, savings-and-loan associations, to attract new savings accounts. Banks insure life of depositor in amount of his savings, up to $5,000, usually require no medical exam. Some banks absorb premiums, others cut savings interest to make up the premiums...

Author: /time Magazine | Title: Time Clock, Dec. 3, 1956 | 12/3/1956 | See Source »

...soap-opera kind." Monday he gives them his "most realistic, experimental and artistic" shows (with Actors' Studio overtones). Tuesday is "problem-play-with-guts" day. "We pick them up with a comedy on Wednesday, if we can find one." Thursday he tries for an offbeat production, "with a gimmick twist," and Friday is a rehash of a Broadway play. Mostly, McCleery is in a Monday mood: "Here are my people. Look at them and listen to them. They are part of life...

Author: /time Magazine | Title: Radio: Drama Factory | 8/20/1956 | See Source »

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