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Word: gimmick (lookup in dictionary) (lookup stats)
Dates: during 1950-1959
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Usage:

...outside narrator or commentator (like the Greek chorus), set off effectively at Wellesley by a solo flute line in the background. Miller's attempt to insert passages of poetic speech into Alfieri's role does not quite come off, though; and he would do well to dispense with the gimmick of framing the play between "Good evening. Welcome to the theater," and "This is the end of the story. Good night...

Author: By Caldwell Titcomb, | Title: A View From the Bridge | 7/12/1956 | See Source »

...sort of religio-moral allegory in which people "practice charity the poetic way" by doing "welfare work for the soul" through illusion, collusion and delusion. The idea yields an intriguing story, but Casona tends to create character stereotypes instead of individuals (even introducing irrelevant personages for their gimmick potential in act one). Although Casona may at times hammer his points too strongly, he has sprinkled the play with witty epigrams, e.g.: "But, Grandmother, architects don't build old houses-time does," or "When two people are really in love, neither gives the orders: both obey...

Author: NO WRITER ATTRIBUTED | Title: The Jacaranda Tree | 7/12/1956 | See Source »

...profit and advantage," says Roman Catholic Bishop John King Mussio of Steubenville, Ohio, in the current issue of the Catholic weekly, The Ave Maria. The corrupt Catholic politician, he continued, "is neither Catholic nor a politician. Speaking bluntly, he is a cheap crook who uses the faith as another gimmick to help get him into the lush field of easy pickings...

Author: /time Magazine | Title: Religion: Words & Works | 7/9/1956 | See Source »

...Group 20 people did just about everything well. Director Jerome Kilty worked out a clever gimmick to facilitate the playing of the two twins by one actor, kept most of his cast over-acting to about the right degree, and at the same time managed to make Isabelle, the danseuse, a rather true-to-life and attractive character. The setting by William Roberts was very good--ornate but not cluttered--while his lavish costumes fitted well with the generally exaggerated style of acting...

Author: By Stephen R. Barnett, | Title: Ring Round the Moon | 7/2/1956 | See Source »

...misses his train, for example, calls home at a prearranged time, lets the phone ring a predetermined number of times, then hangs up. Depending on the number of rings, his wife knows just what train he will catch, and what time to be at the station. Another much-used gimmick is the collect call. The husband calls collect as "Mr. Brown at 528 Madison Avenue." His wife refuses to accept the call, then trots off to meet the 5:28 train. Still another variation is the safe-arrival code. A traveler takes a plane from Chicago to New York, then...

Author: /time Magazine | Title: UTILITIES: The Free Phone Call | 4/16/1956 | See Source »

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