Word: gimmick
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Dates: during 1950-1959
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Whatever the gimmick, Frenchmen of all walks of life were enthusiastic about the strip. "I support the striptease out of admiration for female loveliness and respect for human dignity," boomed 73-year-old Professor Edmond Heuze of the Beaux Arts Academy. "It's better," said Amateur Champion Yvette Masson, a typist, "than being cooped up in an office...
...Washington with his National Agricultural Advisory Commission to draw the outlines of the Eisenhower Administration's 1956 farm legislative program. The plan will turn around the six points that Benson listed earlier (TIME, Dec. 12), including a soil bank. Benson was considering the Farm Bureau's certificate gimmick, but he had not decided whether to accept or reject it. (Secretary Benson last week announced a new plan designed to reduce the surpluses: he will give surplus wheat, corn, rice and dry beans to private welfare agencies for shipment abroad to help feed the hungry...
...their race for the consumer's dollar, U.S. retailers have turned the old trading-stamp gimmick into the hottest sales idea of the postwar decade. By playing on the housewife's weakness for giveaways, supermarkets and department stores have rung up astonishing records at the cash register. After Detroit's Big Bear chain of 33 supermarkets introduced Gold Bell Gift Stamps last March, gross sales jumped 40%; Miller's supermarkets in Denver increased their business about 30% by plugging trading stamps. From Los Angeles to Boston, filling-station operators, dry cleaners, used-car dealers and beauty...
Only You (The Platters; Mercury). The rock-'n'-roll set is gobbling this one up fast. Its gimmick: a regular snapping sound on the offbeat, like a whipcrack. The lead singer, presumably frightened by that whip, shrieks in a quivering, gasping falsetto. A nerve-racking specimen of the continuing rock-'n'-roll dementia...
MOVIE-TV BATTLE will soon be intensified by a Metro-Goldwyn-Mayer giveaway gimmick aimed at luring children and parents away from TV sets. Quaker Oats, will insert tickets to two new M-G-M movies in each, of 80 million packages of cereal. The free tickets can be used only by children under 12. The catch: they must be accompanied by an adult-who will have to pay regular admission...