Word: gimmick
(lookup in dictionary)
(lookup stats)
Dates: during 1950-1959
Sort By: most recent first
(reverse)
...handmaiden for melodrama. And exploited, as in Tonight in Samarkand, with all the blare of circus music and color of circus life, it achieves for two acts a certain quality of nice old-fashioned excitement. The play goes in for few philosophic frills, merely uses fate as a plot gimmick. A blonde girl symbolizes death, but no more abstrusely than a headwaiter symbolizes dinner...
...narcotics, and suffered from skin grafts that would not heal. For lack of nutrition, the men's wounds were getting worse instead of better. Then a five-man team * from the University of Texas' Southwestern Medical School decided to try age-old, much-debated therapeutic gimmick-hypnosis...
...Musical Wheaties. As a new promotional gimmick for Wheaties, General Mills has bought 12 million plastic phonograph records (sample ditties: Dixie, Three Little Fishes) from Rainbo Record Corp., Los Angeles. The records are a cut-out part of the Wheaties box, can be played on any 78 r.p.m. phonograph...
...incisive in speech as before. There were some additions: 1) a new set, giving the appearance of a paneled, tile-floored room, 2) a new statue of the Virgin Mary that was conceived and commissioned by the bishop and introduced as "Our Lady of Television," 3) a new blackboard gimmick, which, instead of last year's "angel," who hastily erased when Bishop Sheen walked to another part of the stage, now uses a system of sliding panels that permits quick removal of a chalked-up board and its replacement with a fresh...
...started the trouble when it posted a bill of strategic goods which businessmen could not sell to Eastern Europe and Red China. Since the harshest complaints were leveled at the Chinese Communists, the number of items embargoed for them outnumbered the list for the satellite countries. The Eastern Europe gimmick is to buy strategic materials in the West and freight them to the Chinese at top prices. Each day free world generators, machine tools, and petroleum equipment are raced across the Trans-Siberian railroad to the East, all via the profit making of the middle men in occupied Europe...