Word: gimmick
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Dates: during 1950-1959
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...where she was. Many U.S. executives have the same feeling. When they get a raise, taxes take so much that they have little of it left in real income. To find other ways to reward them, U.S. industry is evolving a system of weird and complex devices known as "gimmicks." Says RCA's Chairman David Sarnoff: "You can't compete for executive talent today without a gimmick...
Second Chance (RKO Radio) is the seventh chance 3-D has had to prove that it is here to stay. For the seventh time it has proved itself only a novel gimmick. The third dimension, however, is the least thing wrong with Second Chance, a picture with Robert Mitchum and Linda Darnell in the leading roles. According to some touching publicity releases, Bob and Linda are trying to communicate "a love story that is a pattern for faith...
Later, newsmen asked Morse directly about the 1954 rumor. He retorted: "Sheer nonsense." The Democrats' likeliest gubernatorial candidate in 1954, prolific magazine writer and State Senator Richard Neuberger, echoed the sentiment. Said Neuberger: he wanted no part in such "shenanigans" or "politics by gimmick." Besides, he added, "Democrats ought to know a lot more about Morse before welcoming him with open arms...
...Gimmick. At Universal, Bossman Bill Goetz put his shops to work 20 hours a day on a 3-D camera, then sped into production on a work he felt was suited to the new medium: It Came from Outer Space. Fox announced three pictures to be made in 3-D, and Metro declared...
...given for him by the Los Angeles Friars Club. Winchell had used the occasion to pummel some of the "ingrates" who surround him, including Drew Pearson. Reported Winchell, reprinting a West Coast newspaper report: " 'WW said [at the Friars' dinner that] Pearson latched onto WW's gimmick of announcing the "Stop the Music" mystery tunes and when WW urged Pearson (via friends) to lay off, Pearson said, "Oh, tell him to go to hell." . . . That ended their long friendship . . . WW said he hoped to "return the compliment." So when WW was urged to [help] Pearson he told...