Word: gimmick
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Dates: during 1950-1959
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Howard Hughes' newest involves police captain McQuigg (Robert Mitchum) trying to get criminal Scanlon (Robert Ryan) behind bars with the old gimmick--no evidence...
Manager Ralph Black of the Buffalo Philharmonic Orchestra needed a gimmick to back up his theory that most people simply do not know a good bargain in music when they see one. After all, he thought, $7.20 for a student's season ticket to his orchestra's concerts was really dirt cheap. With the help of a slide rule, stop watch and timing book, Manager Black last week worked out his gimmick...
...Bagpipes. Miller picks the tunes, picks the singers to record them, sometimes even picks the albums to sheath the records. Latest pickings: offbeat instrumentations, e.g., harpsichord background for Clooney, French horns for Crooner Guy Mitchell. Says Miller: "You've got to work out a gimmick that'll get people's attention and hold it. You need that sense of communication." One senseless communication: a Dinah Shore vocal backed by six caterwauling bagpipes. Admits Miller...
Actually, the exaggeration of the U.N. claim might prove a face-saving gimmick for the Reds. They could knock down the straw man of the "new demand," settle for a truce at the battle line and still make a claim of sorts that it was the U.N. which backed down...
...Garfield insists that the family eat the turkey dinner he has bought, and Ford, driven to a rebellious gesture, seems ready to die before he will let them accept. But what trips He Ran All the Way well before it has run its length is a far-fetched romantic gimmick. It asks the moviegoer to believe that the girl, devoted to her parents and young brother (Bobby Hyatt), is lonely, frustrated and moonstruck enough to plan on running off with the criminal whom she has known only during the day or so he has spent terrorizing her family...