Word: gimmick
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Dates: during 1950-1959
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...also aggravate diabetes and may speed the spread of cancer originating in the breast. Hitherto, the only way to halt the effects of growth hormone was to destroy the pituitary by radiation or surgery (TIME, May 16, 1955). But Drs. Martin Sonenberg and William Money described a new gimmick that has worked in animals: they treat growth hormone (from cattle) with acetic anhydride, inject the resulting acetylated compound into rats. It appears to be taken up by the animals' systems in a way that blocks the effects of their own growth hormone. This beef-gland product does not work...
...nudists' frolic, announced that this year Woburn Abbey will angle for the sightseer trade (admission: 35? a head) without resorting to any sideshows besides a rally for helicopters and other aircraft, a horse show, a circus. "Nudism is played out," said His Grace summarily. "It was a good gimmick while it lasted...
Some Like It Hot. Director Billy Wilder gets as many laughs as possible out of the gimmick of female impersonation, largely because the impersonators are Tony Curtis and Jack Lemmon, and the object of their attentions a wickedly skilled comedienne: Marilyn Monroe...
Some Like It Hot. Director Billy Wilder gets as many laughs as possible out of the gimmick of female impersonation, largely because the impersonators are Tony Curtis and Jack Lemmon, and the object of their attentions a slightly pudgy but wickedly skilled comedienne: Marilyn Monroe...
Despite the scandal, the puzzle gimmick scarcely missed a beat. A few papers, e.g., the Philadelphia Bulletin, decided they had had enough, but most puzzle contests went right on. In a front-page statement, the Milwaukee Sentinel said that since the fraud had been exposed and "the leak" stopped, there is no reason why the puzzle game should not be more popular than ever...