Word: gimmick
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Dates: during 1950-1959
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...smellies here to stay? Or are they just another cinema gimmick that will soon be one with the paper goggles of yesteryear? No doubt the public will get tired before very long of having its nose tweaked. But if smelliemakers can provide more realistic smells and make more intelligent use of them, the scent track might offer rather more than meets the nose. Exhibitors can sniff secondary possibilities in "the olfactory dimension." One of them has suggested that if he could give his customers the smell of steam heat, he might be able to cut down his oil bill. Another...
...they showed a penchant for luxury goods, ranging from Tiffany & Co.'s gold martini mixer ($2,000) and Black, Starr & Gorham's gold tea set ($30,000) to Lord & Taylor's Hong Kong silk lounging pajamas ($79.95) and gold-plated toothbrushes ($5). "Anything with a gimmick sells very well," said Dominic Tampone, president of Manhattan's Hammacher Schlemmer: "This always happens in a high economy. You give a person something he wouldn't normally buy for himself...
...most of everything quantitative -more regional editions, more local editions, more split runs, more different and sometimes bizarre ad sizes, more circulation at any cost, and so many flips, flops, folds, inserts and coupons that many a magazine today looks like a convention issue of the gadget and gimmick news...
Further, men may violently repudiate "prudential reasons" when they are used to support secular ends. The promise that Grace will lead to "an enhancement of happiness, security, status, or the integrated personality," changes "an affirmation as big as life" into "a gimmick as old as Luther's bitter epigram: 'Man seeks himself in everything--even...
...running into trouble as a playwright. With Freud raising the blinds on the unconscious, and expressionism opening a crazy-shaped door on the unrealistic, O'Neill grew bolder in his broodings-and more confused. In The Great God Brown, his psychological quarry was the split personality, his technical gimmick the use of masks. Turning a masked face to the world, Dion Anthony (Fritz Weaver) seems Panlike, violent, blasphemous, sexually magnetic. Without his mask, Anthony quivers and quakes, is reverent toward God and repellent to women. Dion's school friend Billy Brown (Robert Lansing) grows up decent and successful...