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Word: gimmick (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...memorable image of a blood-soaked Carrie glaring upon the suddenly soundless ballroom marks the point where DePalma abandons all self-restraint. Gimmick piles upon gimmick as Carrie wreaks her vengeance; screens split, reddish tones suffuse the lens, a single shot multiplies into a revolving wheel of faces both shocked and gleeful. The film now develops into a full-scale assault upon the senses that ultimately gluts the viewer's mind with technique...

Author: By Joe Contreras, | Title: I Was a Teenage Telekinetic | 12/15/1976 | See Source »

...seemed to be adding girth daily. He stopped for hamburgers on his way home, kept a box of candy under his bed for midnight snacks-and watched his blood pressure soar. "I was ready for the basket," says Hillier, who had tried every imaginable weight reduction gimmick, including amphetamines, without success. That was only five months ago. Now the 6 ft. 4 in. Hillier is down to a trim 200 lbs., feels so good he wants to start skiing and, patting his new flat stomach, boasts: "I have the libido of a teen-ager...

Author: /time Magazine | Title: Medicine: Dieting by Starving | 11/22/1976 | See Source »

...record as governor of Georgia is suspect; his program for the nation is vague and inconsistent; he did not develop a philosophy but a gimmick. The Crimson cites Jimmy Carter for "elusiveness," yet proclaims that his program "remains, fundamentally, a plan devised in the tradition of the Democratic Party." No. He has given us not a plan, but rhetoric in the best tradition of the Democratic Party. No one ever promised us unemployment, economic recession, peace with dishonor, a polluted environment, ad nauseam. I would not expect Jimmy Carter to do so. But it remains to be seen what...

Author: NO WRITER ATTRIBUTED | Title: Reasoned Choice | 11/1/1976 | See Source »

...series actor). In 1971 Bouton enlivened one of his news spots by taking an interview with Alex Webster, then the coach of the stumbling New York Giants football team, and running part of it backward on the air with no sound. Webster was not amused by the gimmick, which made him look like a demented Donald Duck. Claiming that he had been portrayed as a "dullard and a stupid person," he sued Bouton for $3 million...

Author: /time Magazine | Title: Nation: Show Biz or News Biz? | 10/25/1976 | See Source »

...like family drives one member after another into the hell of politics. In fact, campaigning is more purgatory than hades, and families are more likely to be consumed by television coverage than hellfire. Still, the extensive use of the family as campaigners smacks of cynical exploitation, a show-business gimmick calculated to dazzle and distract. And what of the politician who (Nielsen forbid!) has a homely wife or less than bright children? The day seems not far off when he will be barred from running. Should families skulk back to the home or suppress their need (if it exists...

Author: /time Magazine | Title: Time Essay: A New Idea: Leave the Family at Home | 10/11/1976 | See Source »

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